A Social Media Manager’s Favorite Tools and Programs - 2025

As a social media manager, content creator, and strategist, I’m always on the lookout for tools that make my life easier and help my content shine. After years of testing different programs, I’ve narrowed down my go-to list for 2025.

These tools help me streamline workflows, stay organized, and create magnetic, high-performing content—all while leaving room for creativity to flow freely. If you’re looking to elevate your content game and free up time to do what you love, these tools are for you.

Here’s a peek at my top 5 favorite tools for 2025 and why they’re worth their weight in digital gold:

1. CapCut (Video Editing)

When it comes to video editing for your IG Reels, CapCut is pure magic. Whether you're on mobile or desktop, this easy-to-use tool helps you create professional-quality videos in minutes. With a wide variety of templates to choose from, you can turn trending ideas into your own creations, making your content sparkle with little effort. You can even craft meme-style content with ease.

2. Later (Scheduling)

Let’s face it: scheduling posts can sometimes feel like the most tedious part of social media. That’s where Later swoops in like a trusty sidekick. As an Instagram-preferred partner, Later makes bulk scheduling effortless, giving you more time to focus on what truly matters—creating captivating content. With its user-friendly interface, Later helps keep your posts flowing, so your brand stays front and center without missing a beat.

3. Rella (Scheduling)

Rella is the new kid on the block, and it's already making waves. I tried this out at the end of 2024 with a few of my clients and it was a hit. If you’re managing a team or working on a collaborative content calendar, Rella has your back. This tool lets you share your social schedules easily with a simple link, making team coordination a breeze. Whether you're flying solo or managing a social media empire, Rella will keep you on track with a level of organization that feels a little like wizardry.

4. Notion (Organization)

When it comes to organizing everything—from content ideas to your business tasks—Notion is my secret weapon. This tool is highly customizable, making it easy to build systems that suit your unique needs. Also, if you don’t feel “techy” there are tons of free and paid Notion templates out there that are easy to install.

Whether it’s creating to-do lists, building repeatable workflows, or tracking project progress, Notion keeps everything organized so you can focus on what truly matters—your big ideas. It’s like a digital magic book for your business.

5. Tezza App (Photo Editing)

If you want your photos and videos to pop, Tezza App will elevate your content to new heights. It’s the app all the cool girls are using. With stunning filters and effects, Tezza takes your visuals from good to OMG in a few taps. The repeatable workflows mean you can apply your favorite settings to multiple pieces of content in just one click—saving time while keeping your aesthetic on point. More of that in 2025, please!

Why These Tools Work for Everyone

Whether you're a seasoned pro or just getting started in social media, these tools are here to help you work smarter, not harder. They’re designed to be intuitive and accessible, making it easy to stay organized, create beautiful content, and manage your or your client’s social media with ease. From content creators to influencers and social media managers, these programs offer a little something for everyone.

TLDR

• CapCut lets you create stunning videos with templates and effects that make your content pop.

• Later lets you bulk-schedule posts so your content gets out into the world without a hitch.

• Rella makes collaboration seamless and helps you stay organized in a way that feels effortless.

• Notion keeps you on track with customizable tools for managing projects and content.

• Tezza App gives you the tools to elevate your photos and videos with just a few clicks.

How These Tools Streamline My Workflow

I’m all about creating content that feels magnetic, authentic, and aligned AF with your brand. These tools help me spend less time organizing and scheduling and more time creating content that resonates with your ideal audience. They help keep the technical side of things running smooth so I can let my creative flow take center stage. By streamlining my workflow, I’m able to focus on what matters most—connecting with the people who need to hear YOUR message.

Tips for Getting the Most Out of These Tools

You don’t need a million fancy tools to be a great social media manager or content creator. The best tool is one that fits your style and makes your life easier. Start with the free versions of these tools to see which ones fit your workflow and your vibe. If it sparks joy (and productivity), go ahead and upgrade!

Ready to Level Up Your Social Strategy in 2025?

If you’re ready to take your social media game to the next level, I’m here to help. Whether you’re looking for guidance on how to use these tools effectively or need a customized strategy for your brand, let’s work together.

Book a 1:1 session with me, and let’s create a social media plan that aligns with your vision—and helps you achieve big things in 2025!